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Shop everything from pyjamas to designer fashion at one of the UK's leading department stores. Expect to find brands like Reformation, Rixo and Ganni alongside beauty, homeware technology and more.
ASOS has over 850 brands across petite tall, tall, and curvaceous styles. Popular with the masses, Oh Polly sells two-piece sets and body-con dresses while the cult favorite Nasty Gal is focused on vintage-inspired styles. Fast-fashion behemoth BooHoo offers a selection of affordable womenswear.
ASOS
ASOS was founded in 2000, with the trendy shopper in their twenties as its target audience. The company initially raised funds by selling cheap copies of fashions worn by celebrities like Sienna Miller and Kate Moss. After a few years, Nick Robertson and Susanne Clare decided to concentrate on clothing because it would bring the best online shopping sites london returns.
The ASOS website offers a wide range of products and sizes that include maternity clothes plus-size clothes, accessories, stationary and shoes. The ASOS website also offers numerous trend guides, #AsSeenOnMe and other content that will inspire. Customers can also create private boards and add items to their wish lists.
ASOS's mobile app offers an effortless shopping experience with saved items sync and quick checkout. The app displays information about stock to avoid disappointment when an item is not in stock. This is a great example of how retailers could make use of e-commerce technology to improve customer engagement and increase brand loyalty.
George at ASDA
George, the fashion brand of Asda was established in 1989. It offers clothing for women, men, and children. George offers a selection of clothes that are affordable and ethically sourced. Customers can purchase clothing on the internet, in more than 500 Asda stores, and on the George website.
The collection is influenced by the 'quiet trend and includes pieces made from cotton, linen and silk blends. The collection includes slouchy suits as well as printed co-ords, and ribbed separates. Prices start at 12 pounds (for an 100% Supima Cotton T-shirt) and can go up to around 77 pounds (for complete suits).
As a retailer that sells fast-fashion, ASDA George creates new store planograms and instructions "generally every six weeks". Visual Retailing's retail-planning software is used by the company to modernize its planning process and make it future-proof. It can now send visual merchandising designs and briefs with unbeatable speed, efficiency, and simplicity. StyleShoots, a multi-purpose photography machine, removes garments from the background and uploads them to Visual Retailing for immediate use in VM Layouts. This improves merchandising consistency and ensures that all stores are provided with the identical information.
Debenhams
Debenhams is one of the most storied UK department store chains, has various clothing items and other items. It also features a great range of brands and offers regular sales and discounts. The company also provides various services to help customers find the items they're seeking.
The first store opened in London in 1778, as a drapers' store. In the past, it has grown into a massive department store chain with global reach. It is a major retailer of fashion, known for its exclusive designer brands and clothes. It has a significant online presence.
While some Debenhams stores have shut down during the COVID-19 epidemic, it has continued to operate online. Boohoo Group purchased the company's websites and brand for a sum of PS55 million. The purchase highlights the growing power shift away from brick and mortar stores to more agile online counterparts. This trend is likely to continue as the number of shoppers continues to decline in physical stores.
Topshop
Topshop is a retailer of fashion that sells men's and women's clothes, as well as accessories. It offers different collections, including Collections, Boutique and Style. The company also provides an option to stylists that suggest clothes according to the person's personal style and preferences. This is an excellent option for fashion-conscious or those who aren't sure.
In the past, a visit to Oxford Street in London Oxford Street was a teenage girl pilgrimage equivalent of visiting Lourdes and Boohoo, with the flagship store's cavernous interior full of clothes, shoes and makeup to discover as you walked its escalators mirrored to the beat of pounding house music. However the company's fortunes have changed towards the downwards and it appears like the whole Arcadia group - which includes Topshop, Dorothy Perkins and Boohoo - could be in danger of going under (Yahoo Finance 2012).
The unique selling point of Topshop was that it was the closest a high-street customer could be to catwalk style. But this was the reason it went under. Asos and Boohoo began to offer the same styles that were trending at a lower cost. Shops were closed by the thousands.
Missguided
Missguided, a fashion-focused UK website, sells stylish pieces inspired by celebrity style. Its website is feminine in theme, with white and pink. On its website, it also showcases a variety of models and clothing products for women. The site provides free next-day delivery as well as discounts for students.
The site is geared toward those aged 16-34 and offers an extensive selection of products. The brand is a rival of Boohoo which is a fashion retailer which also sells trendy clothes to the same audience. Its website displays bold headings and features pictures of clothing products. Boohoo lets users subscribe to their newsletter and receive email updates regarding new products.
Nitin Pasi was the founder of the company in the year 2000, describing its aesthetic as "Kardashianesque". In 2022, Missguided collapsed into administration and owed millions to its suppliers. The business was saved by Mike Ashley's Frasers Group which owns House of Fraser, Sports Direct and House of Fraser.
BooHoo
The company was founded in 2006 by Mahmud Kamani and Carol Kane, Boohoo is an online fashion retailer with its headquarters in Manchester. It has customers in over 100 countries. The company's own fashion clothing line is designed and sourced mostly in the United Kingdom. The company also carries other brands, such as Pretty Little Thing and Miss Pap.
The business model of the brand is based on maximising profits through selling to young people who are in search of fashionable and trendy clothes at affordable prices. This market segment, which is made up of people under 30 years old, represents a huge market segment worldwide.
Boohoo's employees enjoy a variety of benefits which include competitive bonus plans and long-term financial security with pension plans. The company is committed to employee health with gyms on-site as well as free healthcare cash plans, and mental health support. The company is also renowned for its commitment to size diversity with precise size charts that help shoppers find the perfect size.
Amazon
As the world's biggest online store Amazon's UK branch has a huge selection of clothing, shoes and accessories. You can also buy groceries, household items, and DIY tools. The site also has a variety of international brands and products.
Other e-commerce shops worth checking out are river island for trendy pieces that are inspired by the catwalk and celebrity style, Mango for affordable yet fashionable Spanish clothes that look like a lot more expensive than they are as well as Lavish Alice, which is a go to for couture inspired designs that can be worn dressed up or casual days. Kendall and Kylie Jenner as well as Gigi Hadid, Eva Longoria and others are all fans of the shop's designs.
John Lewis, a department chain of stores, is a important place to visit for those who love fashion. Their collection includes cosmetics and cutting-edge electricals. They also stock a wide assortment of household items, such as unique tea caddies.