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Online Shopping Figures For the UK
Since its humble beginnings the market for online retail has continued to grow. This is evident especially in the UK where e-commerce accounts for 20% of retail sales.
Many consumers use online shopping to research brands before purchasing and 45% of them prefer to "buy online, then pick up in store". This is a change in consumer behavior that brick-and-mortar shops must be aware of.
1. Online retail sales in the UK
There's no doubt that online sales of merchandise have grown dramatically in the UK in recent years. In fact, according to data from 2023 the B2C market for e-commerce is expected to reach nearly $120 billion by the end of next year. This increase is the result of changing consumer shopping patterns and the adoption by retailers of digital transformation technologies. Bricks and mortar shops are losing popularity as customers increasingly shop online.
In order to do this, it's essential that both pureplay and omni-channel retailers know what drives shoppers to purchase online. We've compiled retail sales figures and stats that are both eye-opening and informative to assist you.
Of all the retail sectors, fashion is the most sought-after and accounts for 28 percent of all sales on e-commerce in the uk online phone shopping sites. This is likely due to a wider selection of items accessible and the convenience of being capable of trying on clothes without having to leave your home. Electronics is the second most popular item, accounting for 16% of the sales on e-commerce. This is likely due to the constant need for new gadgets and the desire to stay up-to-date with most recent technology. Leisure and hobbies are also a popular purchase on the internet, accounting for 15% of all e-commerce sales.
When asked about the factors that drive shoppers to shop online 57 percent of UK consumers cited convenience as the primary reason. Then, 48% mentioned price comparison and 37% said they were looking for discounts or special offers. These results indicate that UK consumers are less influenced by price than their European counterparts and are more focused upon convenience and a wide selection.
2. Online shopping in the UK
Shopping online has become a daily part of the lives of many UK residents. Whether it's to buy electronics, groceries or clothes - nearly half of UK residents over 65 have made a purchase on the internet in the last year. With a wide range of payment options buyers can also pick the time and date they would like their goods to be delivered.
Price, convenience and accessibility are among the top reasons shoppers shop online. In fact, 57% cite convenience as their primary reason to shop online. Then, 48% cited lower prices as a advantage, while 37% cited an increased selection of options as well.
UK consumers are also becoming more eco conscious when it comes to their shopping online. For example 79% of UK online shoppers report recycling boxes and other packaging materials they have purchased from their purchases. They can decide to take action if their purchases are not packaged in a sustainable friendly manner.
Some consumers want to make their shopping experience more personal. They are not just trying to reduce their environmental impact, but also reduce their carbon footprint. For instance 35 percent of UK shoppers have bought clothing or footwear from a retailer with their size information on file. This allows them skip the return process, and to purchase what they want faster.
Incredibly, UK shoppers are reported to be more willing to wait for online orders than they were during the pandemic. This could be due to the fact that British consumers are more accustomed to the slow delivery times and know the length of time it takes to receive an item through the mail.
3. Online shopping in the UK by the age group
Shopping online in the UK is a popular activity for a large number of people. Accessories and clothing are the most popular items, followed by groceries, and entertainment such as music and movies. Online shopping is also very popular in the UK during the annual Black Friday and Christmas sales. These events are extremely practical for shoppers. Online comparisons of products and prices are also possible when purchasing these items.
It is crucial to understand that online shoppers are diverse, which makes it essential for ecommerce companies to know the demographics their customers are looking for when they purchase products. It is also crucial to understand how much time each segment of customers spends online. The younger generation, for instance is more likely to use mobile devices to shop than other groups. This is because this age group is very constrained in time and will utilize multiple devices to accomplish online tasks.
The older generations are more sceptical about their buying habits and less influenced by online advertising. They also prefer to go to shops in the high street to feel and touch products before making a final decision. However, this doesn't mean they won't buy online, as the convenience and stress-free nature of online shopping is still extremely appealing to them.
Another interesting aspect to think about when it comes to online shopping is that older generation is more likely to expect and expect free delivery on all of their purchases. They are also more likely to leave carts if shipping costs seem excessive. Furthermore 61% of those over 55 say they'll add more items to their cart in order to reach the free delivery threshold.
4. Online shopping in the UK in accordance with gender
Both genders in the UK are equally likely to shop for products online. Women are more likely than men to make large purchases, such as electrical appliances and furniture. Both groups are more likely to shop for fashion, health and beauty gardening, home and garden and consumer electronics.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research 70% of consumers were influenced by the response of retailers to the COVID-19 outbreak. 69% of those customers were looking for brands that backed and were in close contact with their local communities.
Shoes and clothing are the most requested items to buy online in the UK. In fact, a whopping 62% of female British online shoppers purchased these items in 2020. However the online sales don't just apply to clothing, with a variety of other products on sale, including jewellery, kitchenware, and sports equipment.
Online shopping has become increasingly popular to find best deals. Some analysts estimate that by 2024 ecommerce sales could account for nearly a third of retail sales.
While some retailers struggle to keep up with the growth in online shopping, other are flourishing. Particularly the online market is booming for health, fashion, beauty, home and gardening as well as consumer electronics.
The trend of buying these items online is expected to continue grow in the coming years. With the number of people who have access to the internet continuing to increase it is anticipated that more people will turn to online shopping in the future. With the increasing popularity of this method of shopping, it's essential for retailers to make sure their websites are optimized for mobile devices and that they provide a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is a top European online retail market. When it comes to online shopping the British consumers are mostly influenced by convenience, price, and a variety of products. These factors make it an ideal place for retailers who want to improve their online Shopping figures uk presence and offer seamless shopping.
During the COVID-19 epidemic, online sales grew significantly because consumers were looking for secure and convenient alternatives to store purchases. This trend has continued after the pandemic, as consumers continue to shop online as an alternative.
Shopping online is a significant aspect of UK retail, and some estimates suggest that it will comprise three-quarters of retail sales by 2024. This growth is a result of the growing acceptance of ecommerce by consumers and technological advances.
In the UK 57% of shoppers who shop online mention convenience as the primary factor driving them to shop online. This is followed closely by 48% who say that it is easier to find deals and special offers, and 37% of shoppers say there's a greater variety of products available online. In Europe, a higher proportion of shoppers mention the lower cost as a primary factor in their decision to purchase online.
Consumers are also open to trying new brands and products when they shop online. Almost 25% of shoppers online have bought items they've never seen in a store previously, and a majority are willing to test new items when purchasing from a marketplace like Amazon. UK shoppers are fond of the buy now and pay later checkouts. 29 percent of buyers who shop online have made use of this method in the last year.
A solid return policy for online purchases for the UK is also an important aspect of ecommerce. A majority of online buyers (59 percent) check the return policy of the retailer prior to purchasing, and nearly half of them expect the seller to arrange and pay for return shipping.