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Online Shopping Figures For the UK
The market for online retailers has grown exponentially since its humble beginnings. This is especially evident in the UK where e-commerce accounts for 20% of all retail sales.
Shopping online is a popular way for consumers to look up brands and make purchases. 45% of customers prefer to "buy online and then pick it up at the store". This is a fascinating shift in the way people shop that bricks-and-mortar stores should be aware of.
1. Retail sales online in the UK
It's no secret that online retail sales in the UK have grown significantly in the last few years. In fact, according to 2023's statistics the B2C market for e-commerce is set to hit almost $120 billion by the year 2023. This growth is a result of changing consumer shopping patterns and the widespread adoption by retailers of digital transformation technologies. As a result bricks and mortar shops are experiencing a decline in popularity as more customers prefer online stores for their purchases.
With this in mind, it's crucial for both pureplay and omni channel retailers to know what motivates shoppers to buy online. We've collected statistics and figures for retail sales that are both eye-opening and informative to assist you.
Of all the sectors of retail, fashion is the most popular, accounting for 28 percent of all sales made through e-commerce in the UK. This is likely due to the wide variety of items and the ease of trying on clothes without leaving your home. Electronics is the second most popular with 16% of all online sales. This is probably due to the constant need for new devices, as well as the desire to keep up with the latest technologies. Online sales of hobbies and leisure products account for 15% of all e-commerce sales.
When asked why they shop online, 57% examples of online products respondents mentioned convenience. Then, 48% cited price comparison, while 37% said they were seeking discounts or special deals. These results suggest that shoppers in the UK are less price driven than their European counterparts, and are more focused on convenience and a wide selection of products.
2. Online shopping in the UK
Online shopping is now a regular part of the lives of many UK residents. About half of UK residents aged 65 and older have made a purchase on the internet in the last year. With a variety of payment options, shoppers can also choose how and when they want their goods to be delivered.
Accessibility, convenience, and price are among the top reasons customers shop online. In fact 57% of online shoppers say that convenience is the primary driver behind their shopping habits. Additionally, 48% of them cited lower prices as another benefit and 37% noted an increased selection of options as well.
The shopping habits of UK customers are also becoming more eco-conscious. For instance 79% of UK online shoppers report that they recycle boxes and other packaging materials they have purchased from their purchases. They may even take action if they think their purchases aren't being delivered in environmentally friendly packaging.
In addition to reducing their environmental impact, a few customers are also seeking to make their online shopping experiences more personal. For instance 35% of UK shoppers have bought clothing, footwear, or accessories from a retailer that has their measurements on file. This lets them skip the return process and get what they want faster.
It is interesting to note that UK consumers are reported to be more likely to wait for online orders than they were during the pandemic. This could be because UK consumers are more accustomed to the longer delivery time and know how long it takes to receive an item through the mail.
3. Online shopping in the UK by age group
Shopping online in the UK is a very popular pastime for a lot of people. The most sought-after purchases are clothes and accessories, followed by groceries and then media like movies and music. Online shopping is very popular in the UK particularly during the annual Black Friday sales and Christmas sales. This is because people find these sales convenient. It is also easy to compare prices and products online when making these types of purchases.
It is crucial to understand that online shoppers are diverse, which supermarket is best for online shopping makes it essential for ecommerce businesses to understand what their target market is looking for when purchasing products. Additionally it is crucial to be aware of how much time each age group spends shopping online. The younger generation, for example, is more likely to use mobile devices to shop than other groups. This is due to the fact that this age group is time-poor and will use multiple devices to complete online tasks.
The older generations are more sceptical about their buying habits and less influenced by online advertising. They are also more likely to go to stores in the high street to see and touch items before making a purchase. However, this doesn't mean that they will not buy online due to the convenience and stress-free nature of online shopping remains attractive to them.
Another interesting aspect to consider when shopping online is that older people are more likely than younger generations to expect and demand free shipping on all their purchases. They are also more likely to abandon carts if shipping charges seem excessive. Moreover 61% of people over 55 say they will add more items to their carts in order to reach the free delivery threshold.
4. Online shopping in the UK in accordance with gender
Both genders in the UK are equally likely to shop for items online. However women are more likely to make big purchases, like electrical appliances or furniture, than men. Both groups are more likely to buy fashion household and garden products, consumer electronics, and products for beauty and health.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have revealed that 70% of shoppers are influenced by the way a retailer responded to the COVID-19 pandemic with 69% of these seeking out brands that are supportive of and are in close contact with their local communities.
The most sought-after online purchasing products in the UK are clothing and shoes. In fact 62 percent of British women who shop online will purchase these items by 2020. Online sales aren't limited to clothing. Other products such as jewellery, kitchenware and sports items are also available.
This is why online shopping is becoming more popular as a way to find the most affordable prices on these products. In fact, some analysts have predicted that ecommerce sales will account for almost one-third of all retail sales in 2024.
Some retailers are struggling with the rise of online shopping while others are thriving. Particularly the online market is booming for fashion, health and beauty, home and gardening as well as consumer electronics.
In the near future, online shopping for these products is expected to continue to grow. As the number of internet users is growing it is expected that online shopping will increase in popularity in the near future. As online shopping grows more popular, merchants must ensure that their sites are optimized for mobile devices. They should also offer a simple and secure checkout process.
5. Online shopping in the UK by region
The UK is one of the most important European ecommerce markets. When shopping online the British consumers are influenced by convenience, price, and a variety of products. These factors make it a great place for retailers who want to improve their web presence and provide seamless shopping.
During the COVID-19 Pandemic, online sales increased dramatically as consumers chose secure and convenient alternatives to shopping. This trend has continued even after the pandemic, as consumers continue to shop Online Shopping Figures Uk as an alternative.
Shopping online is a significant part of UK retail, and some estimates suggest that it will account for a third of retail sales by 2024. This growth is a result of the increasing adoption of e-commerce by customers and Online Shopping Figures Uk technological advancements.
57% of UK online shoppers say that convenience is the main reason why they shop online. This is followed by 48% who say that it is easier to find special offers and deals as well as 37% who say there is a wider range of merchandise available online. This is in contrast to Europe where a higher percentage of shoppers stated lower prices as the primary reason for their choice to shop online.
Consumers are also open to trying new brands and products when they shop online. Nearly 25% of online shoppers have bought items they've never seen on the high street before, and half are eager to try new products when they shop on a marketplace like Amazon. Buy now pay later checkouts are a favorite option for UK shoppers, with 29 percent of shoppers using a buy now, pay later option in the last year.
Additionally, a strong online return policy is a vital aspect of the ecommerce environment in the UK. A majority of online buyers (59 percent) look up the return policy of the retailer prior to buying, and more than half expect the retailer to arrange and pay for return shipping.