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Online Shopping Figures For the UK

The market for online retailers has grown exponentially since its humble beginnings. This is especially evident in the UK where e-commerce accounts for 20% of all retail sales.

Online shopping is a popular method for shoppers to explore brands and purchase. 45% of consumers prefer to "buy online and pick up in store". This is a shift in the way people shop that brick-and-mortar stores should be aware of.

1. Online retail sales in the UK

It's not difficult to see that sales of online retail in the UK have risen significantly in the last few years. According to 2023 statistics, the B2C e-commerce market is set to hit almost $120 billion by the end of next year. This increase is the result of the changing shopping habits of consumers and the adoption by retailers of digital transformation technologies. Brick and mortar shops are losing popularity as consumers increasingly turn to online retailers.

With this in mind, it's essential for both pureplay and omni channel retailers to understand what drives customers to purchase online. To assist you in this, we've created an assortment of sales figures and other statistics that are both eye-opening as well as shocking.

Of all the retail sectors of which fashion is the most popular, accounting for 28 percent of all sales made through e-commerce in the UK. This is likely due to the wider range of items available and the convenience of being capable of trying on clothes without having to leave your home. Electronics is second, with 16% of the sales made through e-commerce. This is likely due to the constant demand for new gadgets and the desire to keep up with the most recent technology. Hobbies and leisure items are also popular items to purchase online, with 15% of all online sales.

When asked what drives shoppers to shop online 57% of UK customers cited convenience as the primary driver. Then, 48% mentioned price comparison and 37% of them said they were seeking discounts or special deals. These results suggest that shoppers in the UK are less price driven than their European counterparts, and are more focused on convenience and a large variety of products.

2. Online shopping in the UK

Online shopping is a common aspect of life for a lot of UK residents. About half of UK people aged 65 and older have made a purchase online in the past year. With a wide variety of payment methods available customers can also decide the best time and method for their goods to be delivered.

There are many motives for online shoppers to shop among them, the most popular are convenience, price, and availability. In fact, 57% of shoppers who shop online cite convenience as the main driver behind their shopping habits. In addition, 48% mentioned lower prices as an additional benefit and 37% noted an increased selection of choices as well.

Online shopping habits of UK customers are also becoming more environmentally conscious. For example 79% of UK online shoppers report recycling boxes and other packaging materials they have purchased from their purchases. They may even take action if feel their deliveries are not being delivered in environmentally friendly packaging.

In addition to lessening their environmental impact, some customers are also seeking to make their online shopping experiences more personal. For instance 35 percent of UK shoppers have bought clothing or footwear from a store that has their measurements on file. This allows them to avoid the return process and obtain what they want faster.

It is interesting to know that UK customers are reported to be more willing than ever to wait for online orders. This could be due to the fact that UK customers are more used to the longer delivery time and understand the length of time it takes to receive an item through the mail.

3. Online shopping in the UK depending on the age range

Shopping online is a huge hit in the UK. The most popular purchases are clothing and accessories, followed by food items, and finally media like movies and music. Online shopping is very popular in the UK particularly during the annual Black Friday sales and Christmas sales. These events are extremely practical for shoppers. It is also simple to compare prices and products online when making these types of purchases.

It is crucial to understand that online shoppers come from a variety of backgrounds. This makes it vital for e-commerce businesses to know the type of customer they are searching for when buying products. It is also crucial to know how much time each segment of customers spends online. The younger generation, for instance is more likely to use mobile devices to shop than other groups. This is because this age group is very constrained in time and will utilize multiple devices to accomplish online tasks.

Older generations tend to be more conservative in their purchasing habits and less influenced by online advertisements. They also prefer to visit high-street stores to feel and touch products before making a decision. This does not mean they won't buy online. The convenience and ease of online shopping are still very appealing.

Another interesting aspect to think about when it comes to online shopping is that older generation is more likely to demand and demand free delivery on all their purchases. In addition, they tend to drop their carts if they believe that shipping costs are too high. Moreover 61% of those over 55 say that they will add more items to their cart to reach the free delivery threshold.

4. Online shopping in the UK according to gender

In the UK, men and women are equally likely to shop online. However women are more likely to make big purchases, such as furniture or electrical appliances, than men. Both groups tend to spend more on clothing products, home and garden items as well as consumer electronics and online shopping Figures uk health and beauty products.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies, 70% of shoppers were influenced by the response of retailers to the COVID-19 outbreak. 69% of these customers looked for brands that supported and collaborated with their local communities.

Shoes and clothing are the most sought-after items to buy online in the UK. In fact, a whopping 62% of female British online shoppers bought these items in the year 2020. However online sales aren't limited to the clothing sector and there are a myriad of other products available including jewellery, kitchenware, and sports equipment.

This is why online shopping is becoming more popular as a method to find the best prices on these products. In fact, some analysts predict that ecommerce sales will make up nearly 1/3 of all retail sales in 2024.

While some retailers are struggling to keep up with the growth in online shopping Figures uk sales, others are flourishing. Particularly the rise of online sales for fashion, health and beauty gardening, home and garden and consumer electronics.

In the future the online shopping market for these items is expected to increase. As the number of people who use the internet is growing, it is expected that online shopping will become more popular in the near future. With the increasing popularity of this method of shopping, it is crucial for retailers to ensure that their sites are optimized for mobile devices and offer an easy and secure checkout process.

5. Online shopping in the UK by region

The UK is one of the most important European online marketplaces. When they shop online the customers of the UK are mostly influenced by price, convenience, and the variety of items. These factors make it a great place for retailers to invest in their online presence and offer an effortless shopping experience online.

During the COVID-19 epidemic, online sales grew significantly as consumers opted for safe and convenient alternatives to store purchases. This trend has continued after the outbreak as consumers continue to shop online as an alternative.

Online shopping is a major aspect of UK retail and some estimates suggest that it could comprise three-quarters of retail sales by 2024. This growth is fueled by the increasing popularity of ecommerce among consumers and advancements in technology.

57 percent of UK online shoppers claim that convenience is the primary reason they shop online. The 48% who say it's easier to find bargains and special offers and the 37% who say there is a greater range of products online are closely behind. In Europe more than half of shoppers mention lower prices as a key factor for their decision to buy online.

Consumers are also open to trying new brands and products when they shop online. Almost 25% of online shoppers have bought items they have never bought on the high street previously, and a majority are eager to try new products when they shop on an online marketplace like Amazon. UK customers are awed by the buy now, pay later checkouts. 29 percent of online shoppers have used this option during the last year.

Additionally, a strong online return policy is an essential aspect of the online shopping landscape for the UK. The majority of online buyers (59 percent) will check a retailer's returns policy before purchasing, and a majority will expect a retailer to be responsible for the return and payment shipping.