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Online Shopping Figures For the UK

Since its infancy, the online retail market has continued to grow. This is evident especially in the UK where e-commerce accounts for 20% of retail sales.

Many shoppers use online shopping to research brands before making a purchase and 45% of them prefer to "buy online, then pick it up in store". This is an interesting change in consumer behaviour that bricks-and-mortar stores should take note of.

1. Online retail sales in the UK

It's no secret that online retail sales in the UK have grown significantly over the past few years. According to 2023 statistics the B2C e-commerce market is expected to grow to nearly $120 billion by the year 2023. This is because of the changing shopping habits of consumers and the widespread adoption by retailers of digital transformation technologies. Brick and mortar shops are gaining popularity as shoppers increasingly prefer online retailers.

To do this, it's essential that both omni-channel and pureplay retailers understand what draws consumers to shop online. To help you understand this, we've put together a collection of retail sales figures and stats that are both eye-opening and informative.

Of all the retail industries, fashion is the most well-known and accounts for 28 percent of all sales on e-commerce in the UK. This is likely due to the availability of a larger variety of items and the convenience of trying on clothes without leaving your home. Electronics is second with 16% of sales made through e-commerce. This is probably due to the constant demand for new technology, as well as the desire to stay current with the latest technologies. Online sales of leisure and hobby products represent 15% of all online sales.

When asked what drives consumers to shop online, 57 percent of UK consumers said convenience was the primary reason. This is followed by 48% who mentioned price comparison and 37% indicated they were seeking special discounts or offers. These results suggest that consumers in the UK are less price driven than their European counterparts, and are more focused on convenience and a broad selection of products.

2. Online shopping in the UK

Shopping online is becoming part of the daily routine for many UK consumers. Nearly half of UK residents aged 65 or older have made an online purchase in the last year. With a wide range of payment options available buyers can also pick the best time and method for their goods to be delivered.

There are many motives for online shoppers to shop Some of the most popular include convenience price, availability, and price. In fact, 57% of online shoppers say that convenience is the primary driver behind their shopping habits. Then, another 48% of them cited lower prices and 37% said they have a wider selection of choices.

UK consumers are also becoming more environmentally conscious when it comes to their shopping online. 79 percent of UK shoppers recycle boxes and other packaging material from their online purchases. They may even take action if they feel their deliveries are not coming in environmentally friendly packaging.

In addition to reducing their environmental impact, a few consumers are also trying to make their online shopping experience more personal. For online shopping Figures uk instance 35% of UK customers have bought clothing, footwear, or accessories from a retailer that stores their size information. This allows them skip the return process and get what they need faster.

It is interesting to know that UK customers are reported to be more willing than ever before to wait for online orders. This could be due to the fact that British shoppers are more accustomed to the slower delivery time and understand the length of time it takes to receive an item through the mail.

3. Online shopping in the UK by the age group

Online shopping is very popular in the UK. Clothing and accessories are among the most popular purchases followed by groceries and media like music and movies. Online shopping is also popular in the UK during the annual Black Friday and Christmas sales. These events are extremely convenient for shoppers. Online comparisons of products and prices are also possible when purchasing these items.

It is important to know that online shoppers are a diverse group. This makes it essential for e-commerce businesses to know the demographics their customers are looking for when purchasing products. In addition, it is also important to be aware of the amount of time each age group spends shopping online. The younger generation, for instance is more likely to use mobile devices to shop than any other age group. This is due to the fact that the younger generation has less time, and will use several devices to complete online tasks.

The older generations are more sceptical about their buying habits and less influenced by online shopping sites in united kingdom advertising. They also prefer to go to shops in the high street to touch and feel products before making a decision. This does not mean they won't shop online. The convenience and ease of online shopping are still appealing.

Another interesting aspect to think about when it is about online shopping is that the older generations are more likely to expect and expect free delivery on all of their purchases. They are also more likely to abandon carts if shipping costs seem excessive. Moreover 61% of people over 55 say that they will add more items to their shopping carts in order to get to the free delivery threshold.

4. Online shopping in the UK in accordance with gender

Both genders in the UK are equally likely to shop for products online. However, women are more likely to make big purchases, such as electrical appliances or furniture, than men. Both groups are more likely to purchase clothing, home and garden products, consumer electronics, and products for beauty and health.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have revealed that 70% of shoppers are influenced by how a retailer responded to the COVID-19 pandemic, with 69% of these seeking out brands that are supportive of and collaborate with their local communities.

The most sought-after online shopping items in the UK are clothing and shoes. In fact, a whopping 62% of female British online shoppers bought these items in 2020. However online sales aren't limited to the clothing sector with a wide range of other items available, including jewellery, kitchenware, and sports goods.

In the process, online shopping is becoming more popular as a method to find the best prices on these items. Some analysts predict that by 2024, ecommerce sales could account for almost one third of retail sales.

While some retailers struggle to cope with the increase in online shopping, others are flourishing. Particularly, online sales are booming for health, fashion, beauty as well as gardening and home and consumer electronic.

The trend for buying these items online is expected to continue to expand in the coming years. With the number of people having access to the internet continuing to increase It is expected that more and customers will opt for online shopping in the future. With the growing popularity of this method of shopping, it's important for retailers to ensure their websites are optimized for mobile devices and that they offer an easy and secure checkout process.

5. online shopping Figures uk shopping in the UK by region

The UK is a top European online marketplace. The customers are influenced by convenience, price and a wide range of products when they shop online. These factors make it a great location for retailers looking to improve their web presence and offer seamless shopping.

During the COVID-19 pandemic, online sales increased significantly as people opted for secure and convenient alternatives to in-store purchases. This trend has continued post-pandemic, as consumers continue to use online shopping as an attractive alternative.

Shopping online is a significant aspect of UK retail and certain estimates suggest that it could comprise three-quarters of retail sales by 2024. This is because of the growing acceptance of e-commerce by customers and technological advances.

In the UK, 57% of shoppers who shop online mention convenience as the primary factor driving them to shop online. The 48% who say it's easier to find bargains and special deals and the 37% who say that there's a greater selection of items available online are behind. This contrasts with Europe where a larger percentage of consumers said that lower prices were the key driver for their purchase online.

Consumers are also open to trying new brands and products when they shop online. Almost 25% of online shoppers have purchased products that they've never purchased on the high street previously, and a majority are willing to try new products when they shop on an online marketplace like Amazon. UK shoppers are fond of the buy now, pay later checkouts. 29 percent of buyers who shop online have used this option during the last year.

A strong online return policy for the UK is also a crucial aspect of ecommerce. The majority of buyers (59 percent) check a retailer's return policy before buying, and nearly half expect the retailer to arrange and pay for return shipping.