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Online Shopping Figures For the UK
Since its infancy the market for Online Shopping figures Uk shopping has continued to grow. This is particularly evident in the UK where ecommerce accounts for 20% of all retail sales.
Many consumers use online shopping to research brands before making a purchase and 45% prefer to "buy online, then pick it up in store". This is an interesting shift in consumer behavior that bricks and mortar stores should be aware of.
1. Online sales of retail in the UK
There's no denying that retail sales online have increased substantially in the UK over recent years. In fact, according to data from 2023 the B2C market for e-commerce is set to hit almost $120 billion by next year. This growth is a result of shifting consumer habits and the adoption by retailers of digital transformation technologies. Bricks and mortar shops are losing popularity as consumers increasingly shop online.
With this in mind, it's important for both omni channel and pureplay retailers to understand what drives consumers to buy online. To assist you in this, we've created an assortment of retail sales figures and stats that are both eye-opening and revealing.
Fashion is the most favored retail sector in the UK, accounting for 28 percent of all ecommerce sales. This is likely due to the availability of a wider selection of products and the convenience of trying on clothes without leaving home. Electronics comes in second with 16% of the sales made through e-commerce. This is due to the constant demand for new gadgets and the desire to stay current with the most recent technology. Hobbies and leisure items are also a favorite purchase on the internet, accounting for 15% of all online sales.
When asked about the factors that drive consumers to shop online 57% of UK consumers said convenience was the primary reason. This is followed by 48% who cited price comparison, and 37% who stated they were looking for special offers or discounts. These results suggest that consumers in the UK are less driven by price than their European counterparts, and are more focused on convenience and a large variety of products.
2. Online shopping in the UK
Shopping online is becoming part of the daily routine for many UK consumers. Nearly half of UK residents aged 65 or older have made a purchase on the internet in the past year. Shoppers can pick from a wide range of payment options and also decide the time and method they'd like their items delivered.
There are many reasons for online shoppers to shop, some of the most popular are convenience, Online Shopping Figures Uk price, and availability. In fact, 57% cite convenience as the primary reason for shopping online uk online. Then, another 48% of them cited lower prices and 37% cited a wider variety of options.
UK consumers are also becoming more eco conscious in their online shopping habits. For instance, 79 percent of UK online shoppers report that they recycle boxes and other packaging materials from their purchases. They may even take action if think their purchases aren't coming in environmentally friendly packaging.
Certain consumers are looking to make their shopping experience more personal. They are not just trying to reduce their environmental impact, but also reduce their carbon footprint. For example 35% of UK customers have purchased clothes, footwear, and accessories from a retailer who has their size information saved. This lets them bypass the return process and get what they want quicker.
It is interesting to note that UK consumers are reported to be more eager than ever before to wait for online orders. This may be because they are more accustomed to the slower delivery times and have a better understanding of how long it takes for the item to be delivered via the mail.
3. Online shopping in the UK depending on the age group
Shopping online is a huge hit in the UK. Accessories and clothing are the most popular purchases, followed by groceries, and media like movies and music. Shopping online is also popular in the UK during the annual Black Friday and Christmas sales. These sales are extremely practical for shoppers. Comparisons of prices and products are also possible when making these purchases.
It is crucial to remember that online shoppers are very diverse, which makes it crucial for ecommerce companies to know what their target market is looking for when they purchase products. It is also important to know how much time each type of consumer spends online. For instance, the younger generation is more likely to shop on mobile devices than any other age group. This is because this age group is very time-poor and will use multiple devices to complete online tasks.
Older generations tend to be more sceptical about their buying habits and less influenced by online advertising. They also prefer visiting high-street stores to touch and feel products before making a purchase. This does not mean they won't shop online. The convenience and ease of online shopping remain very appealing.
Another important aspect to take into consideration when it concerns online shopping is that the older generations are more likely to expect and demand free delivery on all purchases. They are also more likely to leave carts if shipping costs seem excessive. Moreover, 61% of those over 55 say they will add more items to their shopping carts in order in order to reach the free delivery threshold.
4. Online shopping in the UK according to gender
Men and women in the UK are equally likely to purchase items on the internet. Women are more likely than men to make big purchases such as electrical appliances and furniture. Both groups are more likely to shop for fashion cosmetics, health and beauty products, home and garden, and consumer electronics.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research 70% of shoppers were influenced by the response of retailers to the COVID-19 crisis. 69% of those customers searched for brands that were supportive and worked closely with their local community.
Clothing and shoes are the most sought-after items to buy online in the UK. In fact, 62 percent of British women who shop online will purchase these items by 2020. Online sales aren't limited to clothing. Other products such as kitchenware, jewellery and sports items are also available.
In the process, online shopping is becoming increasingly popular as a method to get the best deals on these items. Some experts predict that by 2024, online sales could make up almost one third of retail sales.
Some retailers are struggling with the rising popularity of online shopping while others are prospering. Particularly the online market is booming for health, fashion and beauty, home and gardening as well as consumer electronics.
In the near future the online shopping market for these products is expected to continue to grow. With the number of people with access to the internet continuing to increase, it is expected that more more people will turn to online shopping in the near future. As online shopping grows more popular, merchants must ensure that their sites are optimized for mobile devices. They should also offer an easy and secure checkout process.
5. Online shopping in the UK by region
The UK is a major European online retail market. The customers are influenced by convenience, price and a vast selection of products when they shop online. These factors make it a great place for retailers who want to improve their web presence and offer a seamless shopping experience.
During the COVID-19 pandemic, online sales grew significantly as people opted for secure and convenient alternatives to in-store purchases. This trend has continued after the outbreak as consumers continue to embrace shopping online as an alternative.
Online shopping is an important component of UK retail, and certain estimates suggest that it will account for three-quarters of retail sales by 2024. This is due to increasing consumer adoption of ecommerce and technological advancements.
57% of UK online shoppers claim that convenience is the primary reason why they shop online. This is followed by 48% who highlight that it is easier to find special offers and deals and 37% who say there is a wider range of products that are available online. This is in contrast to Europe, where a greater percentage of shoppers stated lower prices as the primary reason for their purchase online.
Consumers are also open to trying new brands and products when they shop online. Online consumers are open to trying new products and brands. Half of them are willing to try them when they shop on marketplaces such as Amazon. Buy now pay later checkouts are a popular choice for UK shoppers with 29 percent of shoppers using a buy now, pay later option over the last year.
In addition to this, a strong online return policy is a vital aspect of the online shopping environment in the UK. The majority of online shoppers (59%) check a retailer's return policy before buying, and more than half expect retailers to arrange and pay for return shipping.