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Online Shopping Figures For the UK

The online retail market has grown exponentially since its humble beginnings. This is especially evident in the UK where e-commerce accounts for 20% of retail sales.

Many shoppers use online shopping to research brands prior to purchasing and 45% prefer to "buy online famous shopping sites, then pick up in stores". This is a change in consumer behavior that brick-and-mortar shops must be aware of.

1. Online retail sales in the UK

There's no doubt that retail sales online have risen dramatically in the UK in recent years. According to the 2023 statistics, the B2C online market is predicted to reach $120 billion next year. This increase is the result of shifting consumer habits and the adoption by retailers of digital transformation technologies. As a result bricks and mortar shops are losing popularity as more customers prefer online retailers for their purchases.

With this in mind, it's important for both pureplay and omni channel retailers to understand what drives customers to purchase online. We've collected statistics and figures on retail sales that are both eye-opening and revealing to help you.

Of all the retail sectors that are available, fashion is the most popular, accounting for 28 percent of all sales made through e-commerce in the UK. This is likely due to the wider range of items available and the convenience of being able to try on clothes without having to leave the comfort of your home. Electronics comes in second, with 16% of all online sales. This is likely because of the constant demand for new gadgets as well as the desire to keep up with the most recent technology. Leisure and hobbies are also popular items to purchase on the internet, accounting for 15% of all online sales.

When asked what drives consumers to shop online 57% of UK consumers cited convenience as the primary driver. Then, 48% cited price comparison while 37% of them said they were seeking discounts or special offers. These results suggest that consumers in the UK are less influenced by price than their European counterparts and are more focused on convenience and a large selection of products.

2. Online shopping in the UK

Online shopping has become a daily part of the lives of many UK residents. Nearly half of UK residents aged 65 or older have made a purchase on the internet in the last year. Shoppers can pick from a variety of payment options, and choose when and how their products delivered.

Convenience, price and availability are among the top reasons why shoppers shop online. In fact 57% of shoppers who shop online mention convenience as the primary driver behind their shopping habits. Then, 48% cited lower prices as an additional benefit, while 37% mentioned an increased selection of choices as well.

The shopping habits of UK customers are also becoming more environmentally conscious. For example 79 percent of UK online shoppers report recycling boxes and other packaging materials that they use in their purchases. They might even take action if they feel their deliveries are not being delivered in environmentally friendly packaging.

Certain consumers want to make their online shopping experience more personal. They are not just trying to reduce their environmental impact but also reduce their carbon footprint. For example, 35 percent of UK shoppers have bought clothing, footwear, or accessories from a retailer that has their size information stored on file. This allows them to skip the return process and get what they want quicker.

It is interesting to note that UK consumers are reported to be more likely to wait for their online orders than they were during the pandemic. This could be because UK customers are more used to the slower delivery time and understand how long it takes to receive an item via the mail.

3. Online shopping in the UK depending on the age group

Shopping online is a huge hit in the UK. Accessories and clothing are the most popular purchases followed by groceries and media like music and movies. Online shopping is very popular in the UK particularly during the annual Black Friday sales and Christmas sales. These events are extremely practical for shoppers. It is also easy to compare prices and items online when making these types of purchases.

It is important to note that online shoppers are diverse and this is why it is crucial for e-commerce companies to know what their customers are seeking when it comes to purchasing products. Additionally, it is also important to be aware of the amount of time each age group is spending shopping online. For example the younger generation is far more likely to shop on mobile devices than any other age group. This is because the younger generation is time-poor and uses a variety of devices to accomplish online tasks.

The older generation however tend to have more cautious buying habits and are less affected by the online ads. They also prefer visiting shops in the high street to experience products before making a purchase. But this doesn't mean that they will not buy online because the convenience and stress-free nature of online shopping is still attractive to them.

Another interesting aspect to think about when it comes to online shopping is that the older generation is more likely to demand and expect free delivery on all purchases. They are also more likely to drop carts if shipping costs seem excessive. Furthermore, as many as 61% of people over 55 say that they will add more items to their cart in order to get the free delivery threshold.

4. Online shopping in the UK by gender

In the UK, men and women are equally likely to shop online. Women are more likely than men to make big purchases like furniture and electrical appliances. Both groups are more likely to shop for fashion cosmetics, health and beauty products gardening, home and garden and consumer electronics products.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research 70% of shoppers were affected by the response of retailers to the COVID-19 crisis. 69% of these customers were looking for brands that backed and collaborated with their local community.

Shoes and clothing are among the most popular products to buy online in the UK. In fact 62% of British women who shop online purchased these items by 2020. However, online sales aren't restricted to the clothing sector and there are a myriad of other products on sale, like kitchenware, jewellery and sports equipment.

Shopping online is becoming more popular for finding the best bargains. Some analysts estimate that by 2024 online sales could make up almost one third of retail sales.

Some retailers are struggling with the rising popularity of online shopping, whereas others are flourishing. Online sales are growing in fashion, health and wellness gardening, home and garden and consumer electronic.

In the future, online shopping for these items is expected to continue to grow. With the number of people having access to the internet continuing to increase It is anticipated that increasing numbers of people will be turning to online shopping in the near future. With the growing popularity of this method of shopping, it's important for retailers to ensure their sites are optimized for mobile devices and provide a simple and secure checkout process.

5. Online shopping in the UK by region

The UK is among the leading European online marketplaces. When they shop online, the UK's consumers are mostly influenced by convenience, price, and online shopping figures uk the variety of items. These factors make it a perfect location for retailers to build their online presence and offer an easy online shopping experience.

During the COVID-19 pandemic, online sales increased significantly as people opted for secure and convenient alternatives to store purchases. This trend has continued even after the pandemic, as consumers continue to shop online as an alternative.

Online shopping is a significant component of the UK retail market There are estimates that it could account for three-quarters of all retail sales in 2024. This growth is driven by the growing popularity of e-commerce among consumers and advancements in technology.

In the UK, 57% of shoppers who shop online say convenience is the primary factor driving them to shop online. This is followed by 48% who highlight that it is easier to find deals and special offers and 37% who claim that there's a greater variety of merchandise available online. In Europe the majority of consumers cite lower prices as a key factor for their decision to purchase online.

The online shoppers are also keen to test new brands and products. Almost 25% of shoppers online have bought products they've never seen on the high street previously, and a majority are eager to try new products when they shop on an online marketplace like Amazon. Buy now pay later checkouts are a favorite option for UK customers, with 29% of online shoppers using a buy now pay later option in the last year.

In addition to this, a robust online return policy is a crucial aspect of the online shopping figures uk shopping landscape for the UK. The majority of online buyers (59 percent) will look up the returns policy of a retailer prior purchasing, and a majority will expect the seller to be responsible for the return and payment shipping.